Kelloggs Frosted Apple Jacks Clipart Post Grape Nuts Clip Art

The ascent popularity of breakfast cereal (1967)

In the beginning was Shredded Wheat.

Today, there are Blastoff Bits and Apple tree Jacks, Bran Buds, Bran Flakes and Raisin Bran, Cheerios, Corn Chex, Rice Chex, and Wheat Chex, Cocoa Krispies, Cocoa Puffs, Concentrate, Corn Crackos, Corn Flakes, Corn Nix, Crispy Critters, Froot Loops, Frosty O's, Grape Basics and Grape Nuts Flakes, Honeycomb, Krumbles, Lucky Charms, OKs, Puffa-Puffa Rice, Quake and Quisp, Rice Krispies, Special M, Stars, Sugar Crisp, Sugar Frosted Flakes, Carbohydrate Jets, Sugar Pops, Sugar Smacks, Saccharide Sparkled Rice Krinkles, Total, Trix, Wheat Stax, and, of grade, Wheaties — to name a few of the breakfast cereals now on the marketplace.

The listing amounts to second-degree assault on the language, just it adds upwards to about i.2 billion pounds of cleverly disguised corn, oats, rice, and wheat that will be sold to Americans this yr every bit breakfast nutrient. Americans, obviously, purchase a lot of ready-to-eat cereals.

Retail sales of dry cereals will total about $660 million this twelvemonth. The business can exist very assisting: even a 1 percent share of that marketplace can generate something on the order of $1 million in pretax profits.

With sales up 43 per centum in the past five years, the dry cereal business organisation has been one of the fastest-growing segments of the food industry. It is no coincidence that this growth has paralleled a surge in the number of very immature Americans. Children consume about one-half the cereal eaten in the US.

The industry's power to reach this market so well rests on two things: persuading mothers of the nutritional value that is built into even the most ridiculous names on those gaudy packages; and persuading the children themselves, on afternoon and Saturday forenoon television shows, to need cereals featuring "go ability" or "crunchability."

This bifold approach has sold a lot of cereal. It has also enabled the manufacturers to promote the uniqueness of their brands, and thus insulate themselves from private labeling and toll competition that heighten havoc with other bundle groceries.

Vintage Postal service cereals

Post Toasties corn flakes, Blastoff-Bits, Grape Nuts, Raisin Bran, Corn Flakes & Blueberries, Honeycomb, Carbohydrate Crisp

Honey-Rummage cereal – with the Honeycomb Kid (1960)

DON'T MISS: 70 pop vintage 1970s cereals we loved & nosotros miss

Postal service Alpha Bits cereal: Alphabet messages you could swallow

Vintage Mail service Super Sugar Crisp cereal (1969)

40 per centum bran flakes cereal (1967)

As well SEE: Behemothic Raisin Bran cookies recipe (1998)

Vintage Post Grape Nuts cereal (1962)

Vintage Kellogg's breakfast cereals

OKs, Concentrate, Krumbles, Shredded Wheat, Corn Flakes, Rice Krispies, Frosted Flakes, Special K, Froot Loops, twoscore% Bran Flakes, Product xix, Puffa Puffa Rice, Raisin Bran, Cocoa Krispies, Apple Jacks, Sugar Smacks, Sugar Pops

MORE FROM KELLOGG'South: The original Rice Krispies Treats recipe & their succulent history

Vintage Kellogg'southward Saccharide Frosted Flakes (1961)

Tony the Tiger says they're Gr-r-reat!

Popular old Kellogg's cereal brands from 1960

All-Bran, OKs, Raisin Bran, All Stars, Carbohydrate Pops, Sugar Smacks

Corn Flakes, Special Yard, Rice Krispies, Sugar Frosted Flakes, Shredded Wheat, twoscore% Bran Flakes

Apple tree Jacks box – packaging design from 1965

Vintage Kellogg'due south Cream Crunch – ice cream cereal (1965)

Chunks of real ice foam freeze-stale in a nutritious cereal – Flavors available: Vanilla, Strawberry & Orange

Vintage Kellogg's Triple Snack cereal (1960s)

Triple Snack "cereal"/snack mix had saccharide puffed corn, saccharide puffed wheat, and roasted peanuts.

Kellogg'due south Corn Flakes with Instant Bananas (1960s)

But add milk… presto! Real banana slices. (Banana human character based on Jimmy Durante)

Corn Flakes cereal from 1960

Variety Pack modest cereal boxes from 1961

Grocery store shelves total of Quaker products (1960)

Cereals, Mother's Oats, corn meal, grits, Flako, graham flour, domestic dog food

Classic Quaker cereals

Quaker cereals bachelor in 1962: Life, Puffed Wheat, Puffed Rice, Muffets Shredded Wheat

Quaker: Cap'n Crunch, Quisp, Convulse

One-time Cap'N Crunch cereal box from 1965

What's new? Life cereal is new! (1962)

Life has the most useful protein e'er in a ready-to-swallow cereal! We useful proteins proudly nowadays the happiest tasting poly peptide cereal ever created!

You'll love life! Now from oats… nature's richest protein grain… Quaker brings yous Life!

Huge vintage Life breakfast cereal shop display concept

Fewer calories than a slice of dry toast (and you don't even take to add sugar)

Quaker's two Diet Frosted cereals take fewer calories per serving than any other kind of cereal! A full cup of Diet Frosted Rice Puffs has just 56 calories; Wheat Puffs only 51.

What'southward more, Diet Frosted is already sweetened to adult tastes. Simply not with sugar. "I feel thinner already"

Nabisco & Ralston Purina cereals

Nabisco: Spoon Size Shredded Wheat, All Family Team flakes

Ralston Purina: Wheat Chex, Rice Chex

Vintage Nabisco Rice Cream Flakes cereal (1967)

A new cereal — crunchy equally a cone! Dipped in freeze-dried real ice foam

Discover Team Flakes, the first cereal to blend 4 grains for flavor – Nabisco (1965)

Popular vintage Full general Mills cereals in 1967

Cheerios, Wheaties, Kix, Trix; Jets, Sugared Frosty O's, Total, Cocoa Puffs, Lucky Charms

More FROM Full general MILLS: Hot buttered Cheerios recipe (1982)

General Mills: Clackers cereal (1968-1969)

Clackers, the cereal with the flavour of graham crackers, fabricated its market debut in September 1968. [Looks like an early on version of Gilt Grahams.]

Twinkles – Vintage 1960s cereal

Now there'southward a cereal you can stack: Vintage Stax cereal (1966)

Once you stop snacking and start eating, you'll find at that place's more to STAX than stacking. New wheat Stax really taste good. They're bite-size chunks of toasted whole wheat.

Crunchier because they're toasted on lesser, top, sides — even inside. They're the toastiest, tastiest, crunchiest, stackiest cereal you lot've e'er tasted.

Land Corn Flakes with Rice – General Mills (1960s)

More than SCARECROW: The classic Magician of Oz movie: Behind the scenes, cast interviews, costumes & lots more than

General Mills cereals for the 1960s

Big new Thousand on the box means… very special Goodness from General Mills

Cheerios: The goodness of toasted oats
Wheaties: The goodness of toasted whole wheat flakes
Trix: The goodness of fruit flavor corn puffs
Cocoa Puffs: The goodness of chocolate flavor corn puffs
Jets: The goodness of sugar-toasted oats and wheat
Hi-Pro: The goodness of high-protein flakes
Kix: The goodness of crispy corn puffs
Frosty-Os: The goodness of sugar-charged oats
Pick-a-Pack: The goodness in every pack you option

Vintage 1960s Sugaroos cereal – Sugary oat puffs

At present SEE THIS: 70 popular vintage 1970s cereals we loved & we miss

Breakfast cereals become the latest battlefield (1970)

From LIFE magazine, Baronial 21, 1970

The latest — and boldest — salvo to be aimed at the nation's eating habits came from Robert B. Choate Jr., a wealthy maverick who has become a food skillful.

Armed with a big chart and a huge parcel of statistical cloth, Choate appeared before a Senate subcommittee and proceeded to demolish, as all-time he could, one of America's about cherished ideals.

He claimed that most of that vast mount of flaked, shredded, tinted, rolled, puffed, popped and frosted wheat, oats, corn and rice that millions of American kids chomp through each morning is without merit every bit nutrient.

Even with milk added, he continued, the average cereal fails as a complete repast, and most of them are so scarce in nutrition that they are just so many "empty calories." Finally, he complained bitterly of the fashion cereals are "huckstered" to children on the Saturday morning Tv set cartoon and chance shows.

The cereal manufacturers hit dorsum hard and fast. They flatly denied Choate'south charges and maintained that "breakfast cereals are good foods." Besides, they said, cereals provide a delicious and filling breakfast which kids love.

Choate was a fiddling hard on cereals. Dieticians have never considered cereals as complete meals, and they normally reserve the term "empty calories" for foods like sugar and alcohol, which provide absolutely no nutritional value other than calories.

Cereals do comprise B vitamins and some protein, and a breakfast of enriched cereal, milk and a drinking glass of orange juice probably is adequate for a small child.

Of course, the fact of the matter is that many cereal lovers are non small children — or even teenagers. Millions of adults, brought up on the breakfast of heroes, champions and spy-catchers, still start off each mean solar day with an inspirational bowlful.

And the manufacturers might console themselves with the thought that no amount of congressional testimony is likely to shake their deeply held faith.

Nutrition experts may terminate eating cereals for breakfast. Merely not cornball would-be champions.

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Source: https://clickamericana.com/topics/food-drink/40-favorite-breakfast-cereals-1967