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Why Bulk Uploading is a Bad Video Marketing Strategy

iv–5 minutes to read

In my vi years every bit a digital marketer, I've worked with more legal clients than I can even call up. Then many have come up to me asking why their YouTube aqueduct isn't providing them with any leads. Having a successful YouTube aqueduct takes a lot of work, and a lot of factors go into creating one. But I want to touch i specific mistake I've seen time and fourth dimension again: bulk uploads.

It's not exactly a secret that video marketing can bring great returns to your firm.  Many video product companies accept capitalized on this fact to sell videos to lawyers.  In some cases they will leave their client with dozens of videos, but no guidance on how to use them finer.  If you're like near of the lawyers I've met, you don't accept time to deal with strategizing the release of and then much content.  So they make the mistake of dumping all of their videos up onto their YouTube aqueduct and their websiteat the same time.

And so correct now I'd similar to have a moment to talk nigh why this can hurt your videos' effectiveness, and requite you some solutions that won't eat up all your fourth dimension.

Consistency

Your audience and the search engines desire the same thing from your website: content.  Just more than that, they desirenew content.  They want to see a site that is an ongoing source of new information.  And so permit's say you have 50 videos that reply questions that are frequently asked past the people y'all are trying to attract.  Information technology's very tempting to upload all of them at once to showtime attracting those viewers as shortly every bit possible, correct?  Resist that temptation.  Google rewards channels and websites that are consequent with their content schedule.  But in the instance of YouTube, a channel that uploads one video every week for 50 weeks is going to receive more favorable rankings than a channel that uploads 50 videos in 1 day.

That said, you lot can certainly upload multiple videos in a week,equally long as you tin proceed with that schedule.  If you lot want to upload three videos every week, commit to it.  Also, there will be some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations as a part of a series.  But generally speaking, spread it out.

Subscriber Burn down

Every YouTube user's homepage is a feed of recent videos from channels they subscribe to.  They are put in order of the channels they watch most frequently.  If a user skips over besides many new videos from the same channel, that channel will begin to fall down the feed, and eventually disappear.

Then let'due south say yous have a channel that releases one video every day.  You take a subscriber that likes your content and watches every video.  Your channel appears at the top of their feed.  You make up one's mind if your subscribers like ane video every solar day, surely they'll love ii!  That same subscriber only doesn't have the time to keep upwardly with two videos every day.  So they get-go missing your videos.  YouTube will take notation of that, and your aqueduct will first to lose its placement at the elevation.

This is what's known every bitsubscriber fire.

Overwhelming even your biggest fans with too much content at once can cause your traffic to drop dramatically.  You are tasked with finding the sweet spot where your subscribers will check out as much of your new content as possible.  This number varies widely for unlike industries.  Big entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience.  For professional industries, I recommend once or twice a week.  I have institute great success with three times a week.  Just consider your audience and the type of content you are creating, and decide for yourself what is reasonable.

How to Schedule Your Content

So now the question becomes, "How practise I go on all of this in listen without letting information technology take over my entire life?"  Let's proceed with the case of a company that has l ofttimes asked question videos.  The most user-friendly and efficient way to handle them would be to upload all of them to your channel and your website at once.  Well…y'all can!  I know I merely said not to, but hear me out.

Both YouTube and most content management systems have a scheduling feature.  On YouTube, when you get to upload a video, just select the Schedule pick from the driblet downwards.  You can schedule all fifty videos right and so and there.  Optimize their titles, tags, and descriptions, and so tell YouTube what mean solar day and what hour or one-half hour you desire that video to release to the public.

You can do the aforementioned for blog posts or pages on your site.  Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS y'all are using to release the post or page.  You could practise an unabridged year's worth of blogging and YouTube in a day if you are really ambitious.

Just remember:be consistent and don't burn out your audience!

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Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/

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